Education may have been a boring and predictable industry. Things have changed dramatically in the past few years. We are at a history-making time in higher education. Disruptive Classrooms are everywhere. Students expect more from their institutions. Competition is becoming more vigorous. If you are interested in being part of a higher educational institution and making a large impact on the growth of an organization that is innovative, fast-paced, and forward-thinking, please join us.
Position Overview
We are seeking a talented hands on Frontend Web Developer/Graphic Designer to join our team. The candidate will manage the online web and marketing efforts for the company. The candidate should have experience leading the performance of online marketing campaigns while managing various online marketing channels including: website infrastructure design; backend coding; SEO; PPC and landing page optimization.
In collaboration with key management, this person will add content to the new company website; develop marketing projects to drive lead traffic through PPC; SEO and SEM projects. We are seeking someone who is on top of the latest online marketing trends and collaborate closely with our copywriters, graphic artists, web developers and sales representatives.
Responsibilities
* Manage the content for the company website.
* Create and manage all traffic acquisition strategies and ROI through several channels: including PPC Campaigns; SEO; SEM; community portals and social network sites. Report metric tracking in support of marketing initiatives; Google Analytics; A/B testing and creatives.
* Collaborate with copywriters, graphic artists, and web developers to drive improvements to the site, landing pages, site registration and other reader/customer touch-points.
* Create landing pages.
* Identify and execute on opportunities for new online/viral marketing efforts geared towards maximizing traffic and revenue.
Key Skills / Experience / Qualifications
* Hands-on experience managing campaigns across multiple online channels and experience in online consumer media and demonstrated success in online traffic acquisition marketing.
* Good understanding of user-site flow dynamics and optimization and experience in online consumer media and demonstrated success in online traffic acquisition marketing.
* Experience with keyword research and optimizing search engine marketing campaigns through organic and paid marketing programs.
* Proficient managing content in Drupal.
* Proficient in PHP.
* Experience writing persuasive search friendly content.
* Ability to create, analyze and communicate site analytics and performance metrics.
* Experience with e-mail creative techniques, metrics, and analytics that drive web traffic.
* Knowledge of site architecture.
* Proficient in CS3.
* Proficient with web-based content management systems.
* Proficient with basic HTML concepts, web page design and UI issues.
* Proficient with advanced Excel reporting.
* Solid analytical, quantitative, verbal and written communication skills.
- Location: Cerritos, CA
- Compensation: DOE
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.