Education may have been a boring and predictable industry. Things have changed dramatically in the past few years. We are at a history-making time in higher education. Disruptive Classrooms are everywhere. Students expect more from their institutions. Competition is becoming more vigorous. If you are interested in being part of a higher educational institution and making a large impact on the growth of an organization that is innovative, fast-paced, and forward-thinking, please join us.
Position Overview
We are seeking an Online Marketing Specialist to join our team. The candidate will manage the online web and marketing efforts for the company. The candidate should have experience managing various online marketing channels including: SEO; PPC and landing page optimization.
This person will be responsible for ensuring that we develop and deploy the most search engine-friendly content possible. This person will implement our content on the company website using SEO best practices to maximize search engine visibility, while building and sharing a body of knowledge about search engine optimization.
Responsibilities
* Concepts and writes marketing collateral as required
* Creates and produces advertisements, brochures, and other literature as required
* Responsible for the editing and proofing of all distributed communication
* Manages and updates website in support of marketing and sales activities
* Planning, coordinating, promoting and managing company-led product/service communications initiatives
* Measure and report effectiveness of programs through lead ROI reports and other analysis tools
* Contribute to the continuous improvement, effectiveness and efficiency of individual programs and overall program mix by applying best practices and learnings
* Implement web analytics to gather data and report on and analyze web performance
* Stay current on trends in search engine optimization
Key Skills / Experience / Qualifications
* Four-year college degree in marketing, journalism, public relations, communications, advertising or a related field
* Two to three years experience in marketing, corporate communications, or with a communications agency
* Excellent personal communication skills, both written and verbal
* Experience in writing, editing and development of print materials and web content
* Excellent organization skills with attention to detail
* Strong proof-reading ability
* Proficient in Microsoft Office applications including Word, Excel and PowerPoint, and page layout/drawing programs including Illustrator, In Design, Quark and PhotoShop.
* Familiarity with Website and online marketing analytics as well as HTML and video production a plus.
- Location: Cerritos, CA
- Compensation: DOE
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.