Luis A. Muñoz
Senior Account Manager | B2B Client Success • Strategic Relationship Builder • CRM Expert
Professional Summary
Results-focused Senior Account Manager with 10+ years driving B2B account growth, strategic account planning, and CRM implementation across entertainment and digital media sectors. Proven record in exceeding retention and revenue goals, leading cross-functional teams, implementing Salesforce, Power BI, and optimizing workflows to deliver measurable client value. Skilled in negotiation, stakeholder engagement, and quarterly business reviews.
Deluxe Entertainment | Burbank, CA
Warner Bros. Discovery, iTunes TV Global Account – Senior Account Manager
09/2015 – 12/2024
• Directed global digital distribution and account management for Warner Bros., HBO, and Turner TV content across all territories, partnering with Apple to maximize storefront visibility and sales.
• Led quarterly business reviews with executive leadership, delivering insights on point-of-sale trends, promotional ROI, and cost efficiencies that influenced strategy for multimillion-dollar accounts.
• Executed 100–300 product promotions per campaign, ensuring flawless launch and validation across international storefronts.
• Identified workflow inefficiencies and streamlined digital distribution via cloud-based solutions, reducing turnaround time and improving content delivery accuracy.
• Expanded portfolio revenue by onboarding Turner as a new global account, integrating operations seamlessly into existing workflows.
• Recognized for delivering a best-in-class client experience for Warner Bros. and Apple, strengthening long-term partnerships.
Education
University of Southern California | Los Angeles, CA
Bachelor of Science in Economics & Mathematics
• Coursework: Econometrics, Probability & Statistics, Financial Market Analysis, Advanced Calculus
Technical Skills
• CRM & Analytics: Salesforce, Power BI, Business Objects, Microsoft Excel (Macros, Pivot Tables)
• Project & Workflow Tools: Jira, Slack, Microsoft 365
• Languages: English, Spanish
• Other: Adobe Creative Cloud, Python
Additional Work Experience
Warner Bros. Home Entertainment | Burbank, CA
iTunes TV Senior Account Analyst
08/2013 – 09/2015
• Integrated HBO into Warner Bros.’ global digital workflow, ensuring consistent content delivery across all territories.
• Oversaw vendor relationships to upgrade entire iTunes library to HD, driving consumer adoption and increasing catalog value.
• Innovated box set creation using advanced formulas, doubling global sales revenue for bundled TV offerings.
Ramstad Professionals | Burbank, CA
WB iTunes TV Account Analyst (Temp-to-Hire)
09/2012 – 08/2013
• Managed all six global territories for Warner Bros. TV catalog and new releases on iTunes, ensuring on-time availability.
• Completed Apple’s closed captioning compliance project (7,674 files), overseeing cost projections and execution of a $2.5M initiative that met FCC mandates ahead of schedule.
Anonymous Content, LLC | Culver City, CA
Accounting Assistant / Accounts Payable
12/2011 – 05/2012
• Processed high-volume vendor payments, ensuring compliance with financial policies and production timelines.
• Supported production closeouts, contributing to successful wrap meetings and financial reporting.
Sony Pictures Home Entertainment | Culver City, CA
Vendor Managed Inventory Analyst
11/2008 – 05/2010
• Managed Blu-Ray/DVD inventory across 1,441 retail stores, maintaining a 98% in-stock rate while reducing stockouts.
• Analyzed sales trends and POS data to optimize fulfillment strategies and minimize excess inventory.
• Presented quarterly business reviews to senior executives, influencing strategic retail decisions.
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