Not cowardly in general, but in approaching women, IN PERSON, striking up a good conversation, and hopefully developing that into something meaningful.
Too many posts on CL are made by men who see random women they’re attracted to in a crowded place but are afraid to approach. Then they write ads that are so vague it can apply to ANY woman. Something like this: I saw you at Dodger Stadium during the World Series game, I wanted to say “hi” but I didn’t, now I wish I had. If you see this, hit me back. Tell me what color baseball cap you wore so I know it’s you.
“You miss 100% of the shots you don’t take” - Wayne Gretzky.